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our Membership Application [PDF]
Download our
Membership Levels and Benefits [PDF]
Chefs,
Grocers, and Wholesale Buyers—Become a Fair Food/Buy Fresh Buy Local
Member
The Buy Fresh Buy Local (BFBL) Campaign is part of a national
initiative to promote food grown by local family farmers to consumers.
Developed by our national partner Food Routes, over $300,000 was
invested to test and develop materials and messaging that would draw
consumers to buy locally grown food. The results have been impressive.
We continue to receive high praise from our business members who have
joined our campaign and used these marketing materials to promote their
support of local family farmers.
Fair Food is one of ten founding Buy Fresh Buy Local chapter
organizations. Since our inception in 2001, Fair Food has built a base
of thousands of consumers who go out of their way to Buy Fresh Buy
Local! What’s more, the movement is spreading. There are now nine
chapters throughout Pennsylvania and 45 chapters nationally!
Additionally, Fair Food continues to assist businesses in sourcing
locally farmed food. There is no better way to find the fresh locally
grown products you want and to let people know about the wonderful
local food your business offers than by becoming a Fair Food / Buy
Fresh Buy Local member.
Eligibility: In order to be eligible for Fair Food / Buy
Fresh Buy Local Membership you must meet two criteria*:
1) Your business currently serves or sells at least two locally
grown/raised ingredients or products (meat, dairy, produce, value-added
products, etc.) at all times during the entire local growing season
(May-October).
2) The local ingredients or products you serve/sell must come from
family-owned farms within 150-mile radius of your place of business.
Through this membership you
receive:
Listing in very popular
PHILADELPHIA LOCAL FOOD GUIDE (~75,000
issues): This year's guide will be approximately 20 pages,
full color, stitched
and trimmed and appear as a special insert in the June 28th edition of
the City
Paper. 15,000 additional guides will also be strategically distributed
at farmers
markets and businesses supporting the campaign. The Local Food Guide
has a
longer shelf life than most other supplements, as the info it contains
is not
available elsewhere, and is in high demand. Last year we ran out of
guides by
October!
From the cover of Time Magazine (March 12th
issue) to the New York Times
Best-Seller list (Omnivore's Dilemma), the issue of Local Food has
jumped to the
forefront of peoples' thinking about the environment, their health and
about what
kind of agriculture system they want to support with their food
dollars. By
providing consumers a guide on where to find local food, Philadelphia
is ahead
of the curve. In fact, this guide is seen as a national model.
Promotion during Buy Local Week:
In 2007 Fair Food and its partner organizations will for the 3rd
consecutive year be promoting the campaign intensively from July
15th—July 22nd. These special events will draw thousands of attendees
and encourage people to "Buy Fresh Buy Local" from member businesses
and farms. See enclosed schedule of events from Buy Fresh Buy Local
Week 2006.
Consulting Services:
Our extensive database of farmers and marketing
knowledge will help you (and your staff) in the following ways:
- Connect your business with local family
farm products—Fair Food can help you source the products you need from
local farmers. We have helped 90+ businesses find local farm
products—references available
- Tips on how to most effectively and
efficiently work with local farmers
- In store/restaurant marketing assistance
for Buy Fresh, Buy Local promotional materials including placement and
messaging—upon request
Ann Karlen's "In Season" Bulletin:
This monthly e-bulletin composed by Fair
Food Founding Director, Ann Karlen, contains helpful information such
as producers
new to the Philadelphia area, announcements about the availability of
seasonal
produce, information about other value-added, specialty, fair trade and
sustainable
products,
Use of Logos and Materials:
- Buy Fresh Buy Local (BFBL)
Toolkit—including CD with electronic versions of label, logo, ad,
flier, and poster templates, member logo, fonts, colors, messaging and
professional printing kit
- Wholesale Guide—This comprehensive guide
lists over 45 local farmers that sell wholesale in the Philadelphia
region. It makes buying locally more convenient than ever before!
- Window Decal
Cross Promotion in Print and Online:
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